Equipment Source Rental

Product Marketing Video

Product Explainer Video

To boost the effectiveness of their new product launch, Equipment Source Rental was looking for ways to increase conversions, enhance search engine results and increase sales.

Arbor Creative worked with ESR to create a video series campaign to spotlight their new products while also demonstrating a step-by-step start up and shut down procedure for their industrial heaters. By introducing personnel, the company was able to put a human face inside the factory that helped communicate trust to their potential clients.