Before we can really connect and build trust with our audience, we’ve discovered customers want to know our story. What are the humble beginnings of why you do what you do? Emotionally connecting with the people you want as customers is a good place to start when considering your company’s specific marketing needs. Veronica Goin from The Blue Book Network simply states the importance of “Why your business  needs to tell a story”. Veronica states, “Sharing your story with the industry will help create the lasting, lucrative relationships that will grow your business and nurture your network.”

Read More at: http://blog.thebluebook.com/why-your-business-needs-to-tell-a-story/