This article takes a refreshing look at what it takes to make your brand strong in 2017. AJ Agrawl, CEO and Co-Founder of Alumnify says it best, “You simply cannot design an effective customer experience if you don’t first understand your customer.” We at Arbor Creative couldn’t agree more. It’s in the small details, extra care and attention we give our clients that allows us to understand our customers and provide a positive experience. This article is a good reminder to get back to the basics. AJ adds, “Today’s customers want to be heard, and they want to feel assured that brands are really listening to what they have to say.” We couldn’t agree more AJ. Read more at: https://www.entrepreneur.com/article/291975