A must read article for those looking for new ways to deliver valuable content marketing to your audience. Be inspired as Ben Heiser, from MediaPost challenges readers to maximize the effectiveness of content marketing. Ben breaks down four everyday moments we can all use to increase the value of content to our audiences. I’m sure you’ll find this as valuable and insightful as I did.  This might be a wake up call for many of us. Ben reminds us to “put yourself in your audience’s shoes” and “think about your brand voice, your product and what content moments seem best suited to address the needs of your audience.”

To read the article, click here.