We are all looking for ways to supercharge our business. With all the new products and services on the market today to grow your company’s social media, this task can seem overwhelming. I came across this article by Spencer Lanoue from Buffer on “How to Choose the Best Social Media Marketing Tool for your Business.” Spencer writes, ‘Rather than jumping straight into research — which often provides an overwhelming number of options to choose from — it can be helpful to start by getting clarity on your own priorities and goals first. To reflect on the needs of your team and what’s most important to you.” Spencer highlights many of the same questions we ask our clients and ourselves.

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